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The award-winning retail guide The Future of Shopping: where everyone is a retailer, translated into French, English and Chinese, is[...]
Customers today demand an extremely personalised buyer experience: they want expert guidance throughout a customised buying process. By[...]
Who are they? Where can you find them? How to they light the fire?
Influencer marketing is trending. Marketing plans based on mouth-to-mouth advertising generate twice as many sales results. But not all of the[...]
How to attract customers in a world of AI, bots and automation
We are now entering the third phase of digitalization: the phase of far-reaching automation and artificial intelligence. This shift will[...]