Food For All
Food For All(en)
How can we get everyone around the same table?
It all starts in the food store.
The time when we only ate to survive is long gone. Today, food means togetherness and enjoyment. Cooking a meal is now a form of experimentation in self-expression. The world's exotic cuisines that enrich our food culture are a constant source of inspiration.
But our enthusiasm to discover new flavours and ingredients is in sharp contrast to the limited assortment of 'world kitchen' products available in our classic supermarkets. Consumers with an immigrant background do not have a wide and varied range of choice. As a result, they often turn their back on modern food trends. This means that retailers are missing a huge opportunity.
Food For All shows how retailers can correct this deficiency and create an assortment that gives one group the feeling of being 'at home' and provides the other group with the 'exotic' food experiences they desire. To achieve this we need to develop 'common food', a range of products that satisfies the wishes of all consumers and will allow us as a society to sit around the same table.
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